In 2011, the National Center for Disease Control (CDC) changed up their emergency preparedness education a bit. CDC is extremely important and the information they share can make the difference between life and death…..but….they don’t really have the most exciting reputation. And their budget is even less impressive than their reputation. With no money, man-power, or new facts to trot out in 2011, they decided to go with a different theme to gain public interest and promote their mission. They linked their information to zombies.
The Center for Disease Control is not worried about a zombie apocalypse. I’m pretty sure if you ask them if they believe in zombies, most CDC people would laugh. However, the CDC is attempting to accomplish something and if they need to use a theme that evokes emotion and interest….a theme that is not real…so be it. The end justifies the means, yes? Was the zombie link to the CDC emergency preparedness platform successful? They started their “zombie campaign” with a tongue-in-cheek blog post that linked to their CDC emergency pages. The blog site crashed within 10 minutes as more than 30,000 people tried to read their 101 on zombie preparedness. Overall, the page had more than 60,000 views per hour. Eventually, traffic flowed to the main CDC website. Successful? Yes. Successful is an understatement.
I’ve been obsessed with virus transmission of late because I am a germaphobe planning on living outside my safe zone(literally) in the future. I realize that I need to gain information in order to avoid panic attacks every time I get lake water in my eyes or have a mosquito land on my arm while I’m overseas; thus the in-depth knowledge about the CDC zombie campaign. (which btw, further led me to the “Harry Potter Alliance”…another interesting use of fiction to promote a platform)
But, the reason the subject of using a theme to promote a platform is swirling around my mind today is actually because I’ve been inundated with on-line responses to the Zimmerman court judgment this weekend. I’ve distanced myself from the whole court case. I pretty much ignore all court cases involving crime that catch the attention of the media. I don’t really believe it is possible for anyone to know what happened in such a situation….except the people who were involved…and even those involved may be confused about the facts due to the affects of trauma and shock on the human brain. However, I do know the main players in the case and the basic arguments presented by the different media. (I don’t live under a rock) The overly emotional on-line responses to the court judgment are fascinating to me because they appear so righteous, whether the response is in support or outraged by the jury decision. Yet, what I really find fascinating is the responses from many of the people I know personally are landing in certain camps that reflect their common political affiliation.
It appears that several groups have jumped on the Zimmerman case to promote their platforms and gain support. Since none of us were right there on the scene, we certainly don’t know what is true and what is not true in this scenario. We only know what we are fed by whoever we trust to give us the truth of the matter. All of the ‘facts’ in this court case have been shaded one way or the other in order to utilize the power of suggestion before they even reach us. I believe different political factions are using this media circus court case to promote their platforms. In my mind, it is a similar method to the CDC and their zombie campaign….only the Zimmerman ‘campaign’…..sadly involves the loss of a real life.
People will use anything as a marketing campaign, won’t they?…..because humans are so so susceptible. And I know most of you reading this are pointing your on-line fingers at others and agreeing with me, right? “Yep…..all of them….out there….will believe anything they are told.” ; )
Wow, so the government (Department of Justice) seized phone records from about 20 AP phone lines. That sucks. They used to ‘ask’ ahead of time for phone records of the Press, but I guess since the government is feeling ‘all-powerful’, they’ve decided to skip the asking part and just seize private phone records without alerting the AP beforehand. I know…they had their reasons and I’m sure it had something to do with national security.
The DOJ is searching for a government ‘leak’. Somebody gave the press information the government didn’t want the press to have. The government actions kinda indicate that the ‘leaked’ information just might be true, huh? Of course, I suppose our government might have a few things they’d rather not let the press know. I mean, if the press does find out things and lets the public know about it….the government might have to waste their precious time admitting that they did something they shouldn’t have done, like….say….instruct employees to target a particular group of American citizens for special scrutiny. And then the government would have to go out of their way to ‘make it right’….with a freaking IRS “We’re sorry.” Awe, don’t we all feel better now? We got a polite apology. You know, it doesn’t matter how I personally feel about a group of targeted American citizens. The fact of the matter is that if the government separates that group out for special scrutiny, a group of citizens I support might be next in line.
Come on guys, WE are YOUR bosses. You don’t get to ‘hide’ stuff from us. And that ‘national security’ excuse you use when you get caught doing something you probably shouldn’t be doing is really wearing thin. Every little thing you do is simply not a matter of national security. But, you know, there is one thing that you can start focusing on that is a huge factor in the security of our nation. Yes, if there is one thing in this country that needs to be looked at for possible modification, it is the ‘checks and balances’ we have in place to keep our government organizations in line. Those apparently aren’t working as well as they once did. You guys are so embarrassing!